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Kristen Hadeed believes that authentic, human leadership can change the world.

At 19, with hardly any leadership experience, Kristen started a cleaning business called Student Maid.

She never expected it to be her career; it was simply a way to earn money while she was in college. But before she graduated, her company received a contract to clean hundreds of apartments—and it changed her path forever. Kristen hired a team of 60 people help her, and within days, 75% of that team quit. That’s when Kristen’s obsession with learning how to be a leader began.

Over the next 14 years, Kristen learned a lot by screwing up. But most importantly, she learned how to lead from her heart. Doing so helped her take Student Maid from a small cleaning company to a business known on a global scale for its culture of belonging, its focus on people, and its purpose of building leaders.

Today, Kristen spends her time helping leaders, teams, and organizations around the world embrace their humanity. She’s worked with just about every industry with one purpose behind it all: To build a better world through courageous, compassionate leadership.

Kristen’s work has been featured in news outlets including PBS, FOX, Inc., NBC, TIME, and Forbes. Kristen’s book, Permission To Screw Up, has sold more than 37,000 copies worldwide. Her first TED Talk has more than three million views on YouTube.

Richard “Bo” Bodo is the Vice President of Sales at Square Scrub. He is a cleaning industry veteran of over 23 years who has helped thousands of people solve cleaning challenges.  Bo has contributed to the industry through involvement in the ISSA as a tradeshow speaker and with Educational Quick Clips videos, as a consultant to the CRI Carpet Care Standards, and a variety of roles with the IICRC including Global Chair of the Textile Care Division, Vice-Chair of the ANSI/IICRC S100 Textile Care Standard, and Basic Skills Division Chair.

Rachel Cardero is a Senior Consultant at the NeuroLeadership Institute (NLI).  Rachel has extensive experience in management and consulting spanning a diverse array of industries, among them finance, healthcare, professional services, consumer goods, tech, and biopharma. Her current specialty is partnering with executives on global leadership transformations, brain-based culture change, and organizational growth mindset. She also manages large-scale business-critical initiatives and custom brain-based solution design.

Juxtaposed to Rachel’s human capital expertise is her passion for Cognitive neuroscience. Her past research includes work done at The Taub Institute, Cornell University, Rockefeller University, and the American Museum of Natural History. Rachel is instrumental in NLI’s Organizational Growth Mindset Industry Research. She coauthored NLI’s seminal industry research paper on Organizational Growth Mindset.

Rachel studied Biological Sciences at Cornell University, and holds a degree in Cognitive Neuroscience from Columbia University in New York.

Laura Mahecha is an Industry Manager for Kline Market Research responsible for Industrial & Institutional Cleaning and Healthcare market reports.  Laura has worked for Kline & Company since 1995 and during this time, she has authored and managed multiple studies including market research, analysis, survey and sample design, and writing for the I&I industry.

Laura’s expertise is utilized on various market studies and topics related to the I&I markets, including large-scale end-user structured surveys on away-from-home hand care, janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, and floor care pads and tools.  Her work on the industry spans both U.S. and European markets.  Her work also includes market assessments, forecasts, competitive analyses, innovation analyses, and forecasting. Laura has contributed to numerous articles and speeches for international and U.S. trade conferences and publications and presentations at ISSA.

Her work has been published in the journal Nature. Laura holds a Bachelor’s degree in marketing from Rutgers University and a MBA in pharmaceutical studies from Fairleigh Dickinson University.

Patrick Mullin is the Chief Operations Officer for Harvard Maintenance, Inc. with responsibilities of operation across all of Harvard’s regions. Pat has been with Harvard for the past 25 years starting in 1996 and has over 32 years of industry experience.

Prior to joining Harvard, Pat held management positions with National Cleaning Contractors, ISS, and Initial Cleaning Contractors.

Pat is a member of the Building Owners and Managers Association (BOMA), Building Service Contractor’s Association International (BSCAI) and holds a B.A. from St. John’s University, New York.

Jason Tillis is the President of Imperial Dade and he assumed this role in 2011.  He joined Imperial Dade in 2008. Initially responsible for national account development, Jason proved talented not only in sales but in operations and strategic planning.  Jason was instrumental in the launch of an aggressive acquisition strategy for Imperial Dade.

In 12 years, the company has completed 29 acquisitions and expanded geographical coverage from the original tri-state area to nationwide. Jason now oversees all aspects of the company’s distribution and sales operations at 39 locations with over 3200 employees serving 60,000 customers. By focusing on understanding changing customer needs and identifying voids in the supply chain, Jason continues to guide Imperial Dade’s investments to the intersection of those two factors, providing the company with a competitive advantage.

Prior to Imperial Dade, Jason was President of Bears2Go, an importer and distributor of plush toys. Jason held this position and successfully managed the business from 2005-2008.

Jason holds a BS from Boston University in Finance & Economics. He is an active member of the Young Presidents Organization of Metro New York and a Founding Trustee of the New York City Hospitality Alliance. Jason serves on the Board of Directors of the Tri-state Law Enforcement Foundation and is a member of Young Jewish Professionals and provides professional mentoring to the next generation of business leaders. Jason and his wife, Alixandra Tillis, reside in New York City.

Christine Vickers Tucker (Chris) is the Vice President and General Manager for the Professional Products Division of The Clorox Company.

Chris has been with Clorox since 1995 holding progressive positions in Marketing, Sales, and General Management.  Previous roles at Clorox include Vice President and General Manager for The Clorox Company of Canada; Vice President of Sales which included responsibility for shopper marketing, category management, multicultural and eCommerce for the domestic portfolio; and Director of Marketing of the Home Care Division.  Prior to joining Clorox, Chris began her career at the Chase Manhattan Bank in New York, NY in operations and systems management.

Chris holds an MBA from the University of Michigan, and a Bachelor’s degree from Colgate University.